{"id":1085,"date":"2021-08-18T10:57:19","date_gmt":"2021-08-18T13:57:19","guid":{"rendered":"https:\/\/institutomol.org.br\/?post_type=materia&#038;p=1085"},"modified":"2021-11-16T22:01:14","modified_gmt":"2021-11-17T01:01:14","slug":"edelman-trust-barometer-2020","status":"publish","type":"materia","link":"https:\/\/institutomol.org.br\/en\/biblioteca\/edelman-trust-barometer-2020\/","title":{"rendered":"Edelman Trust Barometer 2020"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A ag\u00eancia global de comunica\u00e7\u00e3o Edelman divulgou em 2020 a 20\u00aa edi\u00e7\u00e3o do seu estudo anual de confian\u00e7a e credibilidade: o Edelman Trust Barometer. A pesquisa entrevistou mais de 34 mil pessoas em 28 pa\u00edses em 2019. O resultado apontou que os brasileiros est\u00e3o mais confiantes nas empresas, no governo, na m\u00eddia e em ONGs, o que fez com que o \u00edndice geral do pa\u00eds chegasse a 51% (salto de 5%). Dessa forma, alterou a classifica\u00e7\u00e3o dos brasileiros de \u201cdesconfiados\u201d para \u201cneutros\u201d. Segundo a pesquisa, nenhuma institui\u00e7\u00e3o analisada no Brasil foi vista como competente e \u00e9tica ao mesmo tempo: as ONGs foram consideradas \u00e9ticas, as empresas, competentes, e o governo e a m\u00eddia, nem competentes nem \u00e9ticos.<\/span><\/p>","protected":false},"author":2,"featured_media":1273,"parent":0,"menu_order":66,"template":"","format":"standard","meta":{"inline_featured_image":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"tipo_materia":[17],"assunto_materia":[43,40],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Edelman Trust Barometer 2020 - Instituto MOL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/institutomol.org.br\/en\/biblioteca\/edelman-trust-barometer-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Edelman Trust Barometer 2020 - Instituto MOL\" \/>\n<meta property=\"og:description\" content=\"A ag\u00eancia global de comunica\u00e7\u00e3o Edelman divulgou em 2020 a 20\u00aa edi\u00e7\u00e3o do seu estudo anual de confian\u00e7a e credibilidade: o Edelman Trust Barometer. 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