{"id":1075,"date":"2021-08-18T10:52:32","date_gmt":"2021-08-18T13:52:32","guid":{"rendered":"https:\/\/institutomol.org.br\/?post_type=materia&#038;p=1075"},"modified":"2021-11-16T21:46:14","modified_gmt":"2021-11-17T00:46:14","slug":"4o-forum-de-marketing-relacionado-a-causa","status":"publish","type":"materia","link":"https:\/\/institutomol.org.br\/biblioteca\/4o-forum-de-marketing-relacionado-a-causa\/","title":{"rendered":"4\u00ba F\u00f3rum de Marketing Relacionado \u00e0 Causa"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Em formato online em 2020, o 4\u00ba F\u00f3rum de Marketing Relacionado contou com pain\u00e9is que trataram das boas pr\u00e1ticas do mercado brasileiro, do despertar das causas, da comunica\u00e7\u00e3o, do estudo de mercado sobre os impactos da Covid-19, dos modelos de neg\u00f3cio, da cultura do prop\u00f3sito nas empresas e do engajamento de stakeholders. A fundadora da editora MOL Roberta Faria levou dicas e inspira\u00e7\u00f5es aos participantes do f\u00f3rum para engajar consumidores no marketing de causa de forma respons\u00e1vel e coerente. O evento foi realizado pelo Instituto Ayrton Senna em parceria com ESPM, ag\u00eancia Cause e Ipsos Brasil.<\/span><\/p>","protected":false},"author":2,"featured_media":1260,"parent":0,"menu_order":69,"template":"","format":"standard","meta":{"inline_featured_image":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"tipo_materia":[17],"assunto_materia":[43,34],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4\u00ba F\u00f3rum de Marketing Relacionado \u00e0 Causa - Instituto MOL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/institutomol.org.br\/biblioteca\/4o-forum-de-marketing-relacionado-a-causa\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4\u00ba F\u00f3rum de Marketing Relacionado \u00e0 Causa - Instituto MOL\" \/>\n<meta property=\"og:description\" content=\"Em formato online em 2020, o 4\u00ba F\u00f3rum de Marketing Relacionado contou com pain\u00e9is que trataram das boas pr\u00e1ticas do mercado brasileiro, do despertar das causas, da comunica\u00e7\u00e3o, do estudo de mercado sobre os impactos da Covid-19, dos modelos de neg\u00f3cio, da cultura do prop\u00f3sito nas empresas e do engajamento de stakeholders. A fundadora da&hellip; Continuar lendo 4\u00ba F\u00f3rum de Marketing Relacionado \u00e0 Causa\" \/>\n<meta property=\"og:url\" content=\"https:\/\/institutomol.org.br\/biblioteca\/4o-forum-de-marketing-relacionado-a-causa\/\" \/>\n<meta property=\"og:site_name\" content=\"Instituto MOL\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-17T00:46:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/institutomol.org.br\/wp-content\/uploads\/2021\/08\/51-oqueapandemiaensinousobredoar-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1019\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/institutomol.org.br\/biblioteca\/4o-forum-de-marketing-relacionado-a-causa\/\",\"url\":\"https:\/\/institutomol.org.br\/biblioteca\/4o-forum-de-marketing-relacionado-a-causa\/\",\"name\":\"4\u00ba F\u00f3rum de Marketing Relacionado \u00e0 Causa - Instituto MOL\",\"isPartOf\":{\"@id\":\"https:\/\/institutomol.org.br\/#website\"},\"datePublished\":\"2021-08-18T13:52:32+00:00\",\"dateModified\":\"2021-11-17T00:46:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/institutomol.org.br\/biblioteca\/4o-forum-de-marketing-relacionado-a-causa\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[[\"https:\/\/institutomol.org.br\/biblioteca\/4o-forum-de-marketing-relacionado-a-causa\/\"]]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/institutomol.org.br\/biblioteca\/4o-forum-de-marketing-relacionado-a-causa\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/institutomol.org.br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"4\u00ba F\u00f3rum de Marketing Relacionado \u00e0 Causa\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/institutomol.org.br\/#website\",\"url\":\"https:\/\/institutomol.org.br\/\",\"name\":\"Instituto MOL\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/institutomol.org.br\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"4\u00ba F\u00f3rum de Marketing Relacionado \u00e0 Causa - Instituto MOL","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/institutomol.org.br\/biblioteca\/4o-forum-de-marketing-relacionado-a-causa\/","og_locale":"pt_BR","og_type":"article","og_title":"4\u00ba F\u00f3rum de Marketing Relacionado \u00e0 Causa - Instituto MOL","og_description":"Em formato online em 2020, o 4\u00ba F\u00f3rum de Marketing Relacionado contou com pain\u00e9is que trataram das boas pr\u00e1ticas do mercado brasileiro, do despertar das causas, da comunica\u00e7\u00e3o, do estudo de mercado sobre os impactos da Covid-19, dos modelos de neg\u00f3cio, da cultura do prop\u00f3sito nas empresas e do engajamento de stakeholders. 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