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We exist to make citizens and companies donate more, donate better and donate with purpose: this is what we call promoting a culture of donation. We believe that a society with a strong culture of donation is more just, democratic and inclusive. More developed, sustainable and happy. We want to make Brazil a nation of donors.
To get there, we produce and share knowledge to educate, engage and generate donations. We create content products (podcasts, videos, publications, newsletters, research, articles, sites…), organize events, offer trainings and make campaigns for mobilization. Some of these projects are originals; others are collaborations with philanthropic partners – and we also support existing projects.
Our actions are guided by the five guidelines from the Movimento Por Uma Cultura de Doação [Movement for a Culture of Donation], a document built by many specialists to promote the change we want to see in Brazil.
Get to know our initiatives!
The majority of Brazilian people still believe they shouldn’t tell that they donate. To change the culture of donation in Brazil, we need to shift this paradigm and shed light on good examples that can inspire others. Our response to this challenge is a program of professional qualification for journalists, advertising people, content creators and communicators in general, that prepares people who are interested in this issue for a more diverse and profound coverage. In production.
Como fãs de esportes e de eventos esportivos se conectam com a temática de doação e quais as possibilidades de aumentar esse engajamento?
É um grande movimento para ampliar o engajamento de empresas na redução das desigualdades e na solução de desafios socioambientais no Brasil.
A população brasileira tem sentido cada vez mais os efeitos da emergência climática. Sabemos que seus impactos acontecem no médio e longo prazo; mas precisamos agir agora!
Os eventos extremos desafiam a infraestrutura de países como o nosso e obrigam centenas de milhares de pessoas a deixarem suas casas depois de alagamentos, tempestades, incêndios e secas prolongadas. É o que acontece no Rio Grande do Sul. É o que acontece na Amazônia.
A campanha #EmergênciaTodoDia existe para chamar a atenção para as necessidades das populações vítimas de emergências e catástrofes e conscientizar a sociedade sobre a importância da doação recorrente para o fortalecimento das organizações sociais que atuam diretamente nos locais atingidos.
Conversations to reflect on the role of donation in society, tendencies for fund-raising, the transformative power of brands, metrics of social impact and much more. These are a few of the topics covered on Encontros Doar [Donation Meetings], an annual event that since 2018 gathers people from inside and outside the philanthropy field to bring new perspectives to common challenges. Available on YouTube.
Originally created in 2018 by IDIS (Institute for Development of Social Investment), the test Descubra sua Causa [Find Your Cause] helps people to find topics which affect them the most and encourage donations to CSOs. In partnership with IDIS, the MOL Institute works in the reformulation of the test, including new mechanics and results, plus the strategy of engagement to generate more donations.
On the air since 2020, the podcast Aqui se Faz, Aqui se Doa! [We Make It Here, We Donate Here!] presents necessary conversations intertwining philanthropy, social responsibility and culture of donation. Every Tuesday, the social entrepreneurs Roberta Faria and Artur Louback host inspiring guests, make comments on the recent news, analyze numbers from research, share impressive cases and offer creative ideas to make good actions. Available on Spotify.
National branch of the international campaign Giving Tuesday, which proposes a big day of donations after the Black Friday, the Dia de Doar happens in Brazil since 2013, under coordination from ABCR (Brazilian Association of Fund-Raisers).
Despite the decentralized aspect of the campaign, every year a huge communications campaign is developed – a mission that, in 2021, will be the responsibility of the MOL Institute. In production.