We create multi-platform content to raise awareness, inspire and engage donors of all sizes and causes
We connect causes, companies and people in projects that promote civic engagement and generate donations
We support initiatives belonging to the culture of donation with resources for increasing their impact
On the air since 2020, the podcast Aqui se Faz, Aqui se Doa! [We Make It Here, We Donate Here!] presents necessary conversations intertwining philanthropy, social responsibility and culture of donation. Every Tuesday, the social entrepreneurs Roberta Faria and Artur Louback host inspiring guests, make comments on the recent news, analyze numbers from research, share impressive cases and offer creative ideas to make good actions.…
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Conversations to reflect on the role of donation in society, tendencies for fund-raising, the transformative power of brands, metrics of social impact and much more. These are a few of the topics covered on Encontros Doar [Donation Meetings], an annual event that since 2018 gathers people from inside and outside the philanthropy field to bring new perspectives to common challenges. Available on YouTube.

Originally created in 2018 by IDIS (Institute for Development of Social Investment), the test Descubra sua Causa [Find Your Cause] helps people to find topics which affect them the most and encourage donations to CSOs. In partnership with IDIS, the MOL Institute works in the reformulation of the test, including new mechanics and results, plus the strategy of engagement to generate more donations.

Social products – those that generate positive impact and donations with each buy – are a tendency that came to stay. But how can we separate the good from socialwashing? Our unprecedented Guide of Social Products maps the Brazilian market, checks the levels of transparency and impact of the initiatives, recognize exemplary cases and teach good practices for brands, CSOs and professionals who want to create social products that are transformative and engaging. In production.

The majority of Brazilian people still believe they shouldn’t tell that they donate. To change the culture of donation in Brazil, we need to shift this paradigm and shed light on good examples that can inspire others. Our response to this challenge is a program of professional qualification for journalists, advertising people, content creators and communicators in general, that prepares people who are interested in this issue for a more diverse and profound coverage. In production.

National branch of the international campaign Giving Tuesday, which proposes a big day of donations after the Black Friday, the Dia de Doar happens in Brazil since 2013, under coordination from ABCR (Brazilian Association of Fund-Raisers).

Despite the decentralized aspect of the campaign, every year a huge communications campaign is developed – a mission that, in 2021, will be the responsibility of the MOL Institute. In production.

A relevant part of our activity consists in financially supporting existing good projects and contributing to the strengthening of the culture of donation – what we call grantmaking. We save a percentage of our annual budget to support initiatives like the Movement for a Culture of Donation, Giving Tuesday (Dia de Doar) and Giving Tuesday Spark (Dia de Doar Kids), the advocacy project and the Monitor of Individual Donations from ABCR (Brazilian Association of Fund-Raisers) and the website of the new edition of the research Doação Brasil, coordinated by IDIS (Institute for the Development of Social Investment).

 

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Citizens

We believe that making a donation is an act of citizenship, like voting or participating in community life: something that should be done consciously, with constancy and heart. At MOL Institute, we create projects that help people to find their causes and inspire them to support these causes with resources – because everyone has something to donate. We want to shift the paradigm about taking a stance on a cause, share good examples and make donations a topic of conversation even during the coffee break.

Companies

We want a Brazil where we have as much opportunities for donating in everyday life as we have of consuming things. To achieve this, we work with brands that use their products, influence and/or resources in favor of the culture of donation. Our allies sponsor and potentialize our projects. We also offer our services to support them on their journey of discovering their causes, engaging with shareholders and donating better.

CSOs

We need civil society organizations: they fight for us on the front and can reach places that not even the state, nor the private initiative can. In order to fulfil their mission, money is necessary – and that’s why the culture of donation is the root cause of all causes. Our role is to encourage donations for CSOs, working with disruptive models of fund-raising, engaging narratives and trust in transparency.

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